LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations an